Facebook wants to become your local mall

 

Facebook loves ads. Ads are what have made Facebook the Silicon Valley giant it is today. Ads pay the bills, and any time Facebook expands into a new space, ads quickly follow. Recently, we’ve seen auto-playing video ads introduced across the Facebook platform and even inserted into your private conversations on Messenger. Well now, Facebook wants its ads to evolve, and is going to use AR (augmented reality) to help them do so. Think Snapchat filters, but for products you might want to buy.

Augmented Reality ads to try on products in Facebook
Soon you’ll be able to try on products in your Facebook News Feed

Facebook has already begun testing these new ads in the U.S. with Michael Kors sunglasses. The ads pop up in people’s News Feed and allow users to try on the sunglasses virtually using the AR filters. Other brands that will start implementing AR ads later this summer include Sephora, Bobbi Brown, Pottery Barn, Wayfair, and King.

At a launch event, Facebook’s global marketing solutions vice president of product marketing, Ty Ahmad-Taylor, described the ads as akin to trying on clothes in a store. He said:

“People traditionally have to go into stores to do this… People still really love that experience, but they would like to try it at home.”

He added this new type of ad,

“bridges the gap.”

In short, Facebook wants to become your local mall

These new AR powered ads appear completely normal in the News Feed, but they have a special Tap to try it on button, which opens up the AR features.

Since the Cambridge Analytica scandal has hit Facebook’s credibility hard, the social media company has refrained from moving into new spaces like a Facebook smart speaker, for example. This means Facebook is relying on ad innovation across its current products to maintain growth. As well as these new AR ads, Facebook also announced a new Video Creation Kit for advertisers, which will give advertisers access to a much more engaging template for ads on mobile.

These new ads seem fun and could be very effective. Do you think you’ll be persuaded to try something if you see the “Tap to try it on” button in the future?

Look out! Autoplay video ads are coming to private conversations on Messenger.

It wasn’t too long ago that Facebook videos started blasting out autoplay ads. Now it seems Facebook wants to take that ridiculously annoying reality and crowbar it into your personal conversations on Messenger too. Messenger is the third most popular messaging service in the U.S., so it represents a massive potential future revenue stream for Facebook.

video ads in Messenger
Autoplay video ads will now invade your private conversations on Messenger

Although Messenger is a much cleaner experience than Facebook, users’ private messages have seen ads for over a year. Now, according to a report by Recode, autoplay videos have started popping up in people’s private conversations. Seemingly, they started rolling out on Monday.

Recode reports, Facebook is aware of the new ads and is actively monitoring user response. There is a good chance that autoplay videos could be seen as too annoying if you’re simply trying to have a conversation with a friend or loved one; obnoxious even. At the Cannes Lions advertising festival Stefanos Loukakos, manage or Messenger’s ad business said:

“…we don’t know yet [if these will work]. However, signs until now, when we tested basic ads, didn’t show any changes with how people used the platform or how many messages they send… Video might be a bit different, but we don’t believe so.

It wasn’t too long ago that Facebook videos started blasting out autoplay ads. Now it seems Facebook wants to take that ridiculously annoying reality and crowbar it into your personal conversations on Messenger too. Messenger is the third most popular messaging service in the U.S., so it represents a massive potential future revenue stream for Facebook.

video ads in Messenger
Autoplay video ads will now invade your private conversations on Messenger

Although Messenger is a much cleaner experience than Facebook, users’ private messages have seen ads for over a year. Now, according to a report by Recode, autoplay videos have started popping up in people’s private conversations. Seemingly, they started rolling out on Monday.

Recode reports, Facebook is aware of the new ads and is actively monitoring user response. There is a good chance that autoplay videos could be seen as too annoying if you’re simply trying to have a conversation with a friend or loved one; obnoxious even. At the Cannes Lions advertising festival Stefanos Loukakos, manage or Messenger’s ad business said:

“…we don’t know yet [if these will work]. However, signs until now, when we tested basic ads, didn’t show any changes with how people used the platform or how many messages they send… Video might be a bit different, but we don’t believe so.”

Gizmodo smartly pointed out that the Cambridge Analytica scandal is limiting Facebook’s ability to move into new spheres of influence. In particular, the massive data leak has dented public trust meaning we likely won’t be seeing an all-hearing Facebook smart speaker any time soon. This means that if Facebook is to keep growing it needs to find more places in its current products for ads.

Facebook continues to monetize Instagram, and the launch of IGTV offers a new revenue stream for the photo, and now video, sharing social network. Messenger now has autoplay video ads, but WhatsApp is yet to make any real money for Facebook.

Does this mean we could start seeing video ads in out private conversations on WhatsApp too? Only time will tell.

How do you feel about autoplay videos popping up in your private conversations on Messenger?

Facebook videos are about to become more annoying.

Facebook videos are about to become more annoying

The new “Watch” section of Facebook is to start playing adverts on videos before they start. Pre-roll ads are extremely unpopular among users, but Facebook thinks the revenue boost they’ll bring will ultimately be worth the added annoyance they’ll be adding to their user experience.

A Facebook bug put your photos at risk

Facebook believes that the “Watch” is much better suited for pre-roll advertisements, as users are already prepared for video content than when they’re merely scrolling through their news feed. Product manager Maria Angelidou-Smith said,

“While pre-roll ads don’t work well in News Feed, we think they will work well in Watch because it’s a place where people visit and come back to with the intention to watch videos… We’ll start with 6-second pre-roll with the goal of understanding what works best for different types of shows across a range of audiences.”

Facebook will help you find out if you’ve liked or shared Russian content

What do you think about his Facebook development? Will pre-roll ads be less annoying in the “Watch” section than they are in the news feed? Let us know in the comments below.

Post Author: RRB YADAV

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